Nike Chinese New Year

China s red packet tradition gets physical in a nike chinese new year 2020 advertisement which was released last week on the company s official chinese website.
Nike chinese new year. Nike has released its chinese new year 2020 ad that plays on the red envelope culture of many chinese people around the world during this festive time of the year. The collection is inspired by designs form a pattern. With chinese new year fast approaching so too are the homage creations and while we ve seen quite a few from adjacent brands it seems nike may have many beat as yet another inspired colorway.
The ad starts off at the scene of. October 27 2020 by elliot santiago. Nike has released a short 90 second ad for the upcoming 2020 chinese new year depicting a chinese aunt red envelope tussle one that generally occurs between friends and family during the festive time of the year.
On strict orders by her mom to turn down hongbao envelopes containing lucky money the young girl encounters her aunt whose deceptive quickness fools her niece into taking the red envelope in her early years. It also coincides with the globe s most well known sporting event in which china and nike share a rich. 2020 will mark the year of the rat in the chinese zodiac.
Comment down below what you love most about this ad. Nike released its chinese new year collectio n earlier this month which includes colorful footwear and apparel featuring four yuxian. Nike s chinese new year 2020 ad.
We love this so much. The year of the rat yor begins a new cycle in the 12 year chinese zodiac calendar. Nike s 2020 chinese new year advert is both funny and moving running away from your family has never felt so real.
Such a great start to 2020. 3 55 5 52 votes. To commemorate the year of the pig the last animal sign representing 2019 on the chinese zodiac nike is releasing a limited edition chinese new year collection that unifies patterns symbolic of all 12 signs onto classic nike jordan brand and converse silhouettes joining them together in a form of traditional chinese patchwork called bai jia yi.