Nike Chinese New Year Ad

Top chinese new year ads.

Nike chinese new year ad. In a recently released nike china advertisement for 2020 nike plays on the trope of the chinese sensibilities of overt politeness towards relatives chinese new year and the iconic red packet. As brands being to unveil their chinese new year ads nike has come out with its latest spot that puts a humorous twist on the hongbao red envelopes tradition. Nike s chinese new year commercial is a clever tribute to the red envelope tradition and puts family values first.

This advertisement revolves around the story of an aunt and her niece with the aunt giving her dear niece a red packet and the niece trying to reject. Watch the ad here. Nike s chinese new year commercial featuring the ubiquitous hongbao made me smile laugh and cry.

Film china fashion sports nike. Nike has released its chinese new year 2020 ad that plays on the red envelope culture of many chinese people around the world during this festive time of the year. In chinese and other east asian and southeast asian societies a red envelope or a red packet known as hóngbāo in chinese is a monetary gift which is given during holidays or special occasions such as.

The ad starts off at the scene. 44 ads in this collection. China s red packet tradition gets physical in a nike chinese new year 2020 advertisement which was released last week on the company s official chinese website.